As part of the core brand team, I served as Senior Art Director in the creation of GoDaddy’s new global design system. To reflect the brand’s evolution and future vision, we re-examined every component of the identity and built a unifying Design Ethos around four core tenets: Good Design for All, Humanity + Technology, Thoughtfully Creative, Inspire Joy. This ethos guided our work and ensured that every brand expression aligned with GoDaddy’s strategy while empowering millions of entrepreneurs worldwide.
The resulting system has not only refreshed GoDaddy’s look and feel but also provided a flexible framework that resonates deeply with customers—demonstrating that we’re in their corner while giving them the confidence and energy to create.
