For National Coffee Day, I concepted and designed a campaign that turned Dunkin’s iconic coffee cups into playful iconography—arranged into shapes like a heart and smiley face—celebrating the joy of coffee and connection. The campaign ran across OOH placements and social media, pairing bold type with simple, graphic layouts that felt distinctly Dunkin’. The work carried the line “What Fills Your Cup?”, inviting people to celebrate what coffee means to them.
To extend the idea, we introduced a DD Perks activation where fans could “share the love” by sending a free coffee to a friend—turning a national holiday into a personal moment of generosity.
